I found this article quite helpful in breaking down the steps of building an audience on a web comic, because in all honestly social media and online communities are things that I’m just not that familiar with, so this was essential for walking through it.
I’ll just write down the four main steps but I’d definitely recommend going and reading the article in full. Thats the four main phases but in each phase it breaks it down further into the various steps and questions you should be asking when working out your own webcomic.
Four Main Steps
1. CREATE YOUR BRAND
2. BUILD A PROFESSIONAL WEBSITE
3. BECOME ACTIVE ON SOCIAL NETWORKS
4. PRACTICE CONTENT MARKETING
Peterson, J.R.. (2012). Build a Strong Online Presence for Artists in Four Phases. Available: https://www.indiemade.com/resource/build-strong-online-presence-artists-four-phases. Last accessed 25th Apr 2017.